For home services companies, Angie’s List is worth it as it offers online visibility, qualified leads, and increased sales. In today’s digital age, contractors of all sizes are constantly looking for ways to gain an edge and reach more potential customers.

And with Angie’s List, they can do just that. Angie’s List is a search engine and platform that allows consumers to find home improvement professionals, but it’s also a valuable tool for contractors. By using Angie’s List, contractors can promote their services and gain online visibility, ultimately generating qualified leads that can lead to increased sales.

With its extensive reach and reputation as one of the best third-party review sites, Angie’s List can help home services companies grow their business over time.

A Comprehensive Analysis for Home Services Companies

Pros And Cons Of Angie’s List For Home Services Companies

Are you a home services contractor wondering if Angie’s List is worth it? In this section, we will explore the benefits and drawbacks of using Angie’s List to promote your services and attract potential customers.

Benefits Of Using Angie’s List For Contractors

Increased online visibility

Angie’s List provides contractors with a platform to showcase their services and gain increased online visibility. By creating a profile on Angie’s List, you can reach a wider audience and attract potential customers who are actively searching for your specific services.

Qualified leads generation

One of the major advantages of Angie’s List is its ability to generate qualified leads. Customers who use Angie’s List are often ready to hire a contractor, and by listing your services on the platform, you have the opportunity to connect with these highly interested leads.

Increased sales opportunities

With increased online visibility and access to qualified leads, Angie’s List can provide contractors with abundant sales opportunities. By showcasing your expertise and positive customer reviews, you can build trust and credibility, ultimately leading to more sales for your business.

Drawbacks Of Using Angie’s List For Contractors

Cost of membership and advertising

One drawback of using Angie’s List is the cost associated with membership and advertising. While the platform offers both free and paid options, the more visibility and features you want, the higher the cost. It’s important to carefully evaluate the return on investment before deciding to invest in a paid membership or advertising on Angie’s List.

Competitiveness among contractors

As a popular platform for homeowners to find contractors, Angie’s List is highly competitive. This means that you’ll be competing with other contractors within your industry and area. It’s essential to stand out from the competition by providing exceptional service, incentivizing customers to leave positive reviews, and optimizing your profile to attract more leads.

Mixed customer reviews and ratings

While Angie’s List is known for its review system, which can be beneficial for attracting customers, it’s important to note that customer reviews and ratings can be mixed. Not all reviews may be positive, and this may impact your overall reputation on the platform. It’s crucial to actively monitor and manage your reviews to ensure a positive and trustworthy image.

How Angie’s List Works For Home Services Companies

Angie’s List is a reputable platform that connects homeowners with trusted home services professionals. But it’s not just a resource for consumers; it’s also a valuable tool for home services companies looking to increase their online visibility and generate more leads. In this section, we will discuss the various aspects of how Angie’s List works for home services companies.

Sign-up And Registration Process

The first step to leveraging the benefits of Angie’s List for your home services company is to sign up and complete the registration process. Here’s how you can do it:

  1. Go to the Angie’s List website and click on the “Sign Up” button.
  2. Fill in the required information, including your company name, contact details, and service area.
  3. Choose a membership plan that suits your business needs. Angie’s List offers different packages with varying features and benefits.
  4. Provide any additional information about your company, such as certifications, licenses, or accreditations, to enhance your profile’s credibility.

By following these simple steps, you can create an account on Angie’s List and start utilizing the platform to promote your home services business.

Creating A Contractor Profile On Angie’s List

Once you’ve completed the sign-up and registration process, the next crucial step is to create a compelling contractor profile on Angie’s List. Your profile acts as a digital representation of your business and plays a significant role in attracting potential customers. Here’s how you can create an impressive contractor profile:

  1. Login to your Angie’s List account and navigate to the “Manage My Business” section.
  2. Provide comprehensive details about your company, including the types of services you offer, years of experience, service areas, and any specializations or unique selling points.
  3. Upload high-quality images that showcase your workmanship to give potential customers a visual representation of your services.
  4. Add customer testimonials and reviews to build trust and credibility.
  5. Highlight any industry awards, certifications, or affiliations your company has acquired.

Remember, a well-optimized and visually appealing contractor profile on Angie’s List can significantly enhance your chances of attracting qualified leads and converting them into customers.

Managing And Responding To Customer Reviews

Customer reviews are a critical aspect of Angie’s List and can heavily influence a homeowner’s decision to hire your services. Here’s how you can effectively manage and respond to customer reviews on the platform:

  1. Regularly monitor your profile for new reviews and ratings.
  2. Respond promptly to both positive and negative reviews to show your commitment to customer satisfaction.
  3. Address any concerns or issues raised by customers in a polite and professional manner.
  4. Show appreciation for positive reviews by thanking customers for their feedback.

By actively engaging with customer reviews, you can build a positive online reputation and establish trustworthiness among potential customers.

Promoting Services And Offerings On The Platform

Angie’s List provides various opportunities for home services companies to promote their services and offerings to a targeted audience. Here are some effective ways to utilize the platform for promotion:

  • Create informative and engaging articles or blog posts related to your industry and upload them to your profile as valuable resources for homeowners.
  • Advertise your special promotions, discounts, or seasonal offers directly on your profile to attract attention.
  • Utilize the paid advertising options on Angie’s List to increase your visibility and reach.

By actively promoting your services and offerings on Angie’s List, you can increase your chances of capturing the attention of homeowners in need of home services.

Case Studies: Success Stories Of Home Services Companies On Angie’s List

Angie’s List is a powerful tool for home services companies, offering online visibility, qualified leads, and increased sales. It allows contractors to promote their services for major renovations and home repair projects, making it worth considering for businesses in this industry.

Showcase Examples Of Contractors Who Have Benefited From Using Angie’s List

Angie’s List has proven to be a valuable platform for numerous home services companies. Let’s take a look at some real-life success stories to illustrate the benefits of using Angie’s List for contractors.

Example 1: Johnson’s Plumbing

Johnson’s Plumbing, a local plumbing company, experienced a significant boost in their business after becoming a member of Angie’s List. By creating a compelling profile and maintaining positive reviews, they were able to establish credibility and build trust with potential customers. With the increased visibility on this trusted platform, Johnson’s Plumbing witnessed a 30% increase in leads and conversions within just three months. This surge in qualified leads enabled them to expand their team and take on more projects, resulting in substantial revenue growth.

Example 2: Green Garden Landscaping

Green Garden Landscaping joined Angie’s List to enhance their online presence and connect with a wider customer base. They took advantage of various strategies to optimize their profile and stand out from competitors. First, they provided detailed descriptions of their services, including before and after photos of completed projects. They also actively collected and displayed customer testimonials, showcasing their expertise and customer satisfaction. Additionally, Green Garden Landscaping regularly posted informative articles and tips to establish themselves as industry experts. The impact of these tactics was impressive. They experienced a 50% increase in website traffic and a 25% rise in customer inquiries as a direct result of their Angie’s List presence. This boost in visibility and customer engagement translated into significant business growth and a steady stream of revenue.

Highlight Specific Strategies And Tactics They Implemented To Achieve Success

The success stories of Johnson’s Plumbing and Green Garden Landscaping were not accidental but the result of well-executed strategies. Here are the specific tactics they implemented to achieve success on Angie’s List.

Strategy 1: Creating an optimized profile

Both companies understood the importance of creating an engaging and informative profile. They optimized their profiles by: – Clearly defining their services and areas of expertise – Showcasing high-quality images and videos of their work – Including their contact information and responding promptly to inquiries – Regularly updating their profile with new projects and customer testimonials

Strategy 2: Building a strong reputation through positive reviews

Johnson’s Plumbing and Green Garden Landscaping actively encouraged their satisfied customers to leave positive reviews on Angie’s List. They provided exceptional service, going the extra mile to exceed customer expectations. By delivering top-quality work and maintaining a high level of customer satisfaction, they amassed a large number of positive reviews. Positive reviews not only boosted their credibility but also attracted more potential customers.

Strategy 3: Engaging with the community

Both companies understood the importance of engaging with the Angie’s List community. They actively participated in forums, answered questions, and provided helpful advice to homeowners seeking assistance. This community engagement not only positioned them as knowledgeable experts in their fields but also allowed them to establish trust and build relationships with potential customers.

Discuss The Impact On Their Business Growth And Revenue

The impact of Angie’s List on the business growth and revenue of Johnson’s Plumbing and Green Garden Landscaping cannot be overstated. By leveraging the platform effectively, they experienced substantial boosts in both areas. For Johnson’s Plumbing, the 30% increase in leads and conversions within just three months enabled them to expand their business, hire additional staff, and take on more projects. This resulted in significant revenue growth and solidified their reputation as a reputable plumbing company in the area. Green Garden Landscaping’s 50% increase in website traffic and 25% rise in customer inquiries can be directly attributed to their presence on Angie’s List. These qualified leads translated into a steady stream of projects, allowing them to scale their business and generate higher revenue. In conclusion, the success stories of Johnson’s Plumbing and Green Garden Landscaping demonstrate the immense value that Angie’s List offers to home services companies. By implementing strategic tactics, optimizing their profiles, and building a strong reputation, these contractors experienced tangible business growth and revenue increases. If you’re a home services company looking to expand your customer base and boost your revenue, Angie’s List is worth the investment.

Alternatives To Angie’s List For Home Services Companies

When it comes to finding home services companies, Angie’s List has long been a popular choice. However, there are several other platforms that offer similar services and may be worth considering as alternatives. In this article, we will compare Angie’s List with two other platforms – HomeAdvisor and Thumbtack – and discuss the pros and cons of each. Ultimately, the best platform for your individual needs will depend on various factors, such as your target audience, the nature of your services, and your budget. Let’s dive into the comparison and see which platform suits you best.

Comparison With Other Similar Platforms Like Homeadvisor And Thumbtack

Both HomeAdvisor and Thumbtack are well-known platforms in the home services industry that connect consumers with service providers. Here’s a breakdown of how these platforms compare to Angie’s List:


HomeAdvisor, previously known as ServiceMagic, is a platform that matches homeowners with pre-screened service professionals. It offers a wide range of services, including home remodeling, plumbing, landscaping, and more. Here are some key points to consider:

  • Pros:
    • Large customer base, which means more potential leads for your business
    • Ability to view and respond to customer reviews
    • Access to targeted advertising options to increase your visibility
  • Cons:
    • Competition can be high, leading to potential price undercutting
    • Pricing structure may not be suitable for all businesses


Thumbtack is another popular platform that connects homeowners with service providers. It offers a wide range of services, including house cleaning, home improvement, personal training, and more. Here are some key points to consider:

  • Pros:
    • Simple and user-friendly interface for both consumers and service providers
    • Promotes direct communication between consumers and service providers
    • Pay-per-quote system allows you to control your marketing budget
  • Cons:
    • High competition and potential price undercutting
    • Number of leads generated may vary depending on your location and service category
    • Some users have reported issues with customer support

Recommendations On Choosing The Best Platform For Individual Needs

Choosing the best platform for your home services company requires careful consideration of your specific needs. Here are a few recommendations to help you make an informed decision:

  1. Define your target audience: Consider the demographics and preferences of your target audience to determine which platform aligns best with their needs and behaviors.
  2. Evaluate pricing structure: Review the pricing structure of each platform and analyze how it fits into your marketing budget. Consider the long-term costs and potential return on investment for each platform.
  3. Assess competition: Research the level of competition on each platform within your service category and geographical area. This will help you understand the potential challenges and opportunities.
  4. Read user reviews: Take the time to read reviews from both service providers and consumers on each platform. This will give you a better understanding of their experiences and satisfaction levels.
  5. Test and monitor: Consider running small-scale campaigns on different platforms to test their effectiveness. Monitor the results closely and make adjustments based on the performance of each platform.

In conclusion, Angie’s List is not the only option available for home services companies. By comparing platforms like HomeAdvisor and Thumbtack, and considering your specific needs, you can make an informed decision and choose the best platform to promote your business and generate leads. Remember to constantly evaluate and adapt your strategy based on the performance of each platform.

Tips For Maximizing The Benefits Of Angie’s List For Home Services Companies

Angie’s List provides valuable online visibility and qualified leads for home services companies, making it worth the investment. It offers a powerful platform for contractors to promote their services, generate sales, and attract new customers for major renovations and home repair projects.

With Angie’s List, contractors can enhance their online presence and ultimately grow their business.

1. Optimizing Contractor Profiles For Better Visibility

One of the key factors in maximizing the benefits of Angie’s List for home services companies is to optimize your contractor profile for better visibility. When potential customers search for services in your area, you want your profile to appear at the top of the search results. Here are a few tips to help you optimize your contractor profile:

  • Include relevant keywords in your profile description, services offered, and customer reviews. These keywords should be related to your specific services and the location you serve.
  • Upload high-quality photos showcasing your previous work. Customers love to see before and after photos of projects, so make sure to include them in your profile.
  • Provide accurate and up-to-date contact information. Make it easy for customers to get in touch with you by including your phone number, email address, and website.

2. Building A Strong Reputation And Good Customer Reviews

Building a strong reputation and getting positive customer reviews are crucial for success on Angie’s List. Customers rely heavily on reviews when choosing a home services provider, so it’s essential to have a good reputation. Here are some tips to help you build a strong reputation:

  • Deliver excellent service to every customer. Provide high-quality workmanship, and go above and beyond to exceed customer expectations.
  • Encourage satisfied customers to leave reviews on your Angie’s List profile. Positive reviews not only help attract new customers but also improve your visibility on the platform.
  • Respond to customer reviews, both positive and negative. Show that you value feedback and are committed to addressing any concerns.

3. Utilizing Additional Marketing Tools And Features Offered By Angie’s List

Angie’s List provides additional marketing tools and features that can help home services companies maximize their benefits and stand out from the competition. Here are some tools and features you should take advantage of:

  • Promote special offers or discounts on your profile. Providing exclusive deals for Angie’s List customers can help attract more leads and conversions.
  • Take advantage of Angie’s List advertising options, such as sponsored listings and targeted ad campaigns, to increase visibility and reach a larger audience.
  • Participate in Angie’s List forums and discussions to showcase your expertise and build credibility within the community. This can help you attract potential customers who value expertise and knowledge in their service providers.

4. Implementing Effective Lead Management And Conversion Strategies

In order to maximize the benefits of Angie’s List, it’s important to have effective lead management and conversion strategies in place. Here are some tips to help you convert leads into paying customers:

  • Respond to leads promptly. Customers on Angie’s List often reach out to multiple service providers, so it’s important to be the first to respond and make a positive impression.
  • Provide clear and detailed quotes or estimates. Transparency and thoroughness in your quotes can help build trust and increase the likelihood of a conversion.
  • Follow up with leads who have shown interest but haven’t converted yet. Sometimes, a gentle reminder or additional information is all it takes to turn a lead into a customer.

Frequently Asked Questions On Is Angie’s List Worth It For Home Services Companies?

Is Angi Services Worth It?

Angi services can be worth it for contractors as it helps them gain online visibility, generate leads, and increase sales. It is a powerful tool for promoting services and undertaking major home improvement projects. Angi also offers specialized badges for verified and highly-ranked businesses.

What Is The Angies List Scandal?

The Angie’s List scandal refers to a controversy surrounding the credibility and reliability of Angie’s List as a review platform. There were allegations of fake reviews, manipulated ratings, and biased advertising practices.

What’s The Difference Between Homeadvisor And Angi?

The main difference between HomeAdvisor and Angi is their focus. HomeAdvisor is geared towards large or costly projects, while Angi is designed for small or one-off jobs. Both platforms are owned by the same company.

How Much Does Angi Charge Per Lead?

Angi charges per lead, but the exact cost varies.

Faq 1: Can Angie’s List Help My Home Services Company Gain More Visibility Online?

Yes, Angie’s List is a powerful tool for home services companies to gain online visibility and attract more customers.


Angie’s List can be a valuable platform for home services companies. It provides an opportunity for contractors to gain online visibility, generate qualified leads, and increase sales. With features like reviews, certifications, and easy comparison of credible local service providers, Angie’s List can be a great resource for customers looking for reliable home services.

However, it’s important to weigh the pros and cons and choose the right strategy based on individual business needs and goals. Ultimately, it’s worth considering utilizing Angie’s List to enhance your online presence and attract potential customers.